PRODUCTS & SERVICES

 

QMS offers a comprehensive range of OOH products across three main environments: roadside, transport, and retail. Each product is designed for specific campaign objectives and audience contexts.

 

Below, discover what each product is, the strategic role it plays, and how to use it effectively.

 

Plus, meet Qube, our in-house creative team dedicated to bringing your outdoor campaigns to life.

What it is: Expansive, high-visibility billboards placed in high-traffic locations.

Strategic role:

• Mass reach: They reach millions of people every week, perfect for building brand awareness
• High impact: Due to size and scale, making them impossible to ignore
• Brand fame and trust: The large format signals credibility and strength

Variants:

• Static Large Format: Extended dwell and visibility 
• Digital Large Format: Dynamic capabilities and flexible scheduling

What it is: Advertising on public amenities or curb-side. Positioned at eye level to impact both pedestrian and vehicular traffic.

Strategic role:

• Awareness and consideration: Across phased of the sales funnel
• Building frequency: Critical for memory encoding, ad recall, and action
• Community and geographic targeting: across council areas and neighbourhoods

Variants:

• Bus shelter
• Kiosk
• Ad bollard 

What it is: Advertising in train stations and depots, on platforms and at station entrances/exits.

Strategic role:

• Highly targeted youth audience: Captures younger demographics who commute via PT
• Deeper creative engagement: Extended dwell times allow for complex and immersive creative
• Impact opportunities: Multiple exposure points in one visit create heightened impact and recall

Variants:

• Cross-track: Longer dwell times
• Platform small format: Stronger coverage
• Platform large format: Higher impact
• Station domination: Immersive creative experience

What is it: Advertising in terminals, baggage claims, pick-up/drop-off zones and lounges.

Strategic role:

• Reach high value audiences: Captures affluent travelers with strong purchasing power
• Multiple touchpoints: a single airport visit creates multiple exposure opportunities
• Captive environment: audiences waiting have extended, undivided attention

Variants:

• International & Domestic Terminals
• Business Lounges

What is it: Advertising in shopping centres, at the entrance to stores and near retail outlets.

Strategic role:

• Path to purchase: Place brands directly at the moment consumers are considering purchasing
• Higher dwell times: Extended exposure time allows for more complex messaging
• Community targeting: aEnables precise geographic targeting

Variants:

• Shopping centres
• Petro/The Convenience Network

Our in-house creative experts, QUBE, provide design excellence to bring outstanding OOH campaigns and innovative ideas to life.

We offer a full suite of creative services, from campaign ideation and creative development, to executing bespoke and interactive brand experiences in the OOH space.

We combine insight-led creative strategy, technological developments, and creative dynamism to help brands experience the power of ‘Outdoor Unleashed’.