MOVE COACH

CLOSE YOUR MOVE RINGS

WIN AN OURA RING

To celebrate the launch of QMS' MOVE Coach, we're giving you the chance to win an Oura Ring - designed to track performance, recovery and readiness.
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DATA & INSIGHTS
 

At QMS, data plays a pivotal role across all of our functions. It supports revenue opportunities, market positioning, product development, client engagement, audience measurement and campaign outcomes.

It enables rapid site selection, tailore client solutions and strategic asset development 

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Audience Profiling

NIELSEN

Defines who the audience is, how they behave, and how they engage with OOH formats.

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Geospatial Audience Targeting

geoTribes

Identify where audiences are concentrated and connect them to relevant OOH locations.

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Spend Behaviour

VISA

Using transaction data to understand how, when and where audiences spend for smarter planning and targeting. 

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POI & Location Data

Oohpro

Enables fast, location-led site selection and proximity-based campaign planning.

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Mobility Patterns

DSpark

Understand and quantify real-world audience movement and temporal shifts across our network. Powered by Optus mobile network data.

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Behavioural Intelligence

LUMOS

Unify audience, location and intent signals to plan, target and measure real-world behaviour.
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Viewing Consumption

SAMBA TV

Connect in-home viewing behaviour, measuring TV program and ad viewership, to Out of Home planning and targeting.
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Proving Impact

NEURO-INSIGHT

Using patented technology to measure brain activity and prove the power of DOOH to inform best practice planning, creative and impact.
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Attention Behaviour

Amplified

An Australian-founded global attention measurement and media effectiveness company bringing a new era of attention-driven OOH advertising.

OOH
key terminology

Useful terminology to understand, that shapes how we respond to briefs and plan campaigns.

IMPRESSIONS

The total number of opportunities for a target audience to see an OOH advertisement across a campaign. In OOH, this is calculated based on traffic volumes passing a location and the visibility of the advertising placement. Impressions are often expressed as a reach percentage or reach in thousands within the reported geographical area.

REACH

The combined number of people or opportunities to see an OOH campaign, or the percentage of the total market population exposed to advertising across a set of OOH locations. Higher reach means more unique people experiencing the advertising over a defined period (typically 28 days).

FREQUENCY

The average number of times a target audience is exposed to a campaign across a set of OOH locations. Street furniture and transit formats are particularly effective at building frequency, which is critical for memory encoding and ad recall.

DWELL TIME

The length of time a person is exposed to an OOH advertisement as they pass a location. Formats like retail, airports, and rail stations typically offer longer dwell times, creating opportunities for more complex creative messaging. Roadside and transit formats generally have shorter dwell times, requiring simpler, more immediate messaging.

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Ready to Get Moving?


Direct access to a QMS coach when you need clarification, validation or a quick confidence boost before meeting game time.